What is Clubhouse?
Clubhouse is an audio-based platform that combines different social aspects, including talkback radio and conference calls.
The app was launched in April 2020 and has gained popularity since then, primarily because of its early exclusivity.
Clubhouse was created by Paul Davison and Rohan Seth.
**Clubhouse is no longer invite-only.** Anyone can download the app and sign up for free on both iOS and Android.
The move to open access and Android helped bring the total download count past 40 million worldwide.
The Numbers of Clubhouse Users
- As of 4th April 2021, Clubhouse had recorded 13 million downloads worldwide.
- Clubhouse was launched with 1500 beta test users, and one month later, in May, the app had approximately 270 daily users.
- The number of users increased gradually, up to 600,000 users in December 2020.
- The top 3 markets (by iOS downloads) are United States, Japan and Germany.
- As of January 2021, there were 2 million weekly users on the platform.
- This figure increased fivefold in the next month (February) to an approximated 10 million users.
- The most significant user growth occurred between 1st February and 16th February 2021, when the app gained over 4.6 million users.
- The social media app has a 4.8 out of 5-star rating from over 769,000 users on the Apple App Store.
- Most Clubhouse users spend an average of between 11 and 22 hours on the platform each week.
- Clubhouse rooms have a 5,000-person capacity, which is often filled quite quickly.
- The app is age rated at 17+ in the Apple App Store.
- Over 700,000 rooms are created on Clubhouse every single day.
- The number of weekly active users at the start of 2023 was approximately 15 million.
- Downloads dropped from 416,907 in January 2023 to around 243,360 in July 2023, showing a slowdown in new user growth.
- As of 2025, Clubhouse maintains over 10 million weekly active users.
- Roughly 56% of Clubhouse users are aged 18 to 34.
For more on how young people engage with digital platforms, check out our high school statistics report.
Clubhouse Downloads
| Date | Downloads |
|---|---|
| May, 2020 | 1500 Beta test users |
| October 1, 2020 | 10,000 |
| December 2020 | 600,000 |
| January, 2021 | 2 million |
| February 8, 2021 | 8 million |
| March 16, 2021 | 13 million |
| 2023 (cumulative) | 40+ million |
Top Countries Using Clubhouse outside the US
Here are the number of downloads that Clubhouse recorded outside the US (mostly done in February 2021) according to Appfigures:
- Germany had the highest number, at the time, with over 250,000 downloads.
- Japan followed at second position with 225,000 downloads.
- The UK occupied third place with 220,000 downloads, followed by Turkey and Canada with 125,000 and 85,000 downloads respectively.
- Italy, Austria, Czech Republic, Switzerland, and Australia wrapped up the list, although they all had less than 50,000 downloads.
Revenue Statistics around Clubhouse
Clubhouse started with no formal revenue model, but it has since developed multiple ways to earn money.
- The first big investment Clubhouse had was a $12 million Series A funding led by Andreessen Horowitz.
- Clubhouse’s valuation reached $4 billion in April 2021, its highest recorded valuation.
- In 2021, Clubhouse pulled in $4.2 million in revenue, mainly from creator tips and exclusive events.
- Clubhouse collaborates with content creators on the app to generate revenue through brand deals and takes a 20% cut of the fee charged.
- The platform has raised $310 million in funding since its start.
- Revenue streams now include contributions, membership fees, conferences, and Google Ad Grants.
Clubhouse Revenue Comparison with Other Social Media Platforms
Clubhouse revenue numbers are much lower than those registered by other social media giants. However, that is expected as the app is a newer player in the scene.
- Clubhouse’s market value stood at $1 billion in December 2020, a $900 million leap in valuation between its launch and the start of 2021.
Comparatively:
- Facebook had a market value of $778 billion by the start of 2021 and had gained revenue of $32.7 billion in the year ending December 2020.
- Twitter had a market value of $56 billion as of March 2021 and its revenue for the year 2020 was at $3.7 billion.
- By December 2020, Instagram had annual revenue of $15.7 billion.
- Snapchat had a market value of $73.6 billion as of the start of 2021.
See how social media growth connects to broader trends in our customer retention statistics article.
What Marketing Experts Think About Clubhouse
Marketing experts were surveyed on what they think about Clubhouse:
- 86.2% of marketing experts think that Clubhouse is a promising marketing channel.
- 42.9% of marketing experts say they have generated business from this platform.
Comparison of the Number of Users with Other Social Media Platforms
Clubhouse is still a growing social media component, but here is how its number of users compares with those of other social media platforms.
- Clubhouse has approximately 10 million weekly active users as of 2025.
By contrast:
- YouTube has an approximated 2.3 billion users globally.
- Snapchat had 265 million daily active users by the fourth quarter of 2020.
- Twitter had a total of 192 million daily active users as of the last quarter of 2020.
- Facebook, the world’s most popular social platform, has a daily active user figure of 1.85 billion.
How Did Clubhouse Grow So Fast?
A significant factor that spurred the growth of this social media platform is the presence of various celebrities and public figures.
Since the app is based on voice interactions, users can talk with their favorite celebrities and public figures.
Some of the platform’s standout figures include Elon Musk, Jared Leto, Mark Zuckerberg, Oprah Winfrey, and Kevin Hart.
**The biggest single event in Clubhouse history was February 2, 2021**, when Elon Musk appeared on The Good Time Show to discuss Tesla and space travel. It drew a huge global audience.
For more on how hobbies and entertainment choices are shifting among US adults, read our list of hobbies article.
Clubhouse is Now on Android
The app launched its Android version in mid-2021, opening Clubhouse to a much larger global audience.
**This was a major milestone**, as it gave access to the roughly 3 billion Android phone users worldwide.
The co-founders of Clubhouse are still the most followed users on the platform, with co-founder Rohan Seth having over 7.3 million followers.
Sources
- Clubhouse announces plans for creator payments and raises new funding led by Andreessen Horowitz
- INSTAGRAM IS WORTH OVER $100 BILLION [CHART]
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- Clubhouse reaches $1 billion after taking off some nine months ago
- Clubhouse: Drop-in audio chat
- Silicon Valley is going crazy for Clubhouse, a social media app with 1,500 users that’s already worth $100 million.
- Clubhouse Media Announces Fully Executed LOI to Acquire Top Global Meme Account, Picking Up 7-figure Net Income and a Billion Monthly Impressions
- The Rise of Clubhouse
- Clubhouse Makes Way for Influencers
- Here’s what you need to know about Clubhouse, the invite-only social app





